Peppa Pig World – exclusive preview

The first themed area dedicated to the character Peppa Pig will open to the public on April 9 at Paultons Park in Hampshire, England. 

Created in partnership with E1 Entertainment and Astley Baker Davies, Peppa Pig World offers seven new and uniquely themed rides including Peppa Pig Family Car, Miss Rabbit’s Helicopter, Grandpa Pig’s Train, George’s Dinosaur, Danny Dog’s Car, George’s Boat and Windy Castle. The rides have been supplied by the German manufacturers Metallbau Emmeln and Zierer.

The hit pre-school brand is broadcast on TV channels in 180 countries and in the UK alone generated sales of over £100 million ($1.54m/€115m) in the last financial year. Some of the most popular and recognisable elements of the Peppa Pig TV show have been recreated to make Paultons guests feel they are inside Peppa’s world. For example, guests will be able to splash in muddy puddles or watch Peppa and her family enjoying breakfast in their hilltop home. Also featured are an indoor and outdoor play area and Peppa Pig shop.

“There is great synergy between the Paultons and Peppa Pig in terms of target markets and family values,” notes Paultons’ commercial director, Steve Lorton. “Peppa Pig World is by far the largest project the park has ever undertaken and we are thrilled to have secured an exclusive license with E1 Entertainment for the UK and Ireland."

Via Park World